A book introduces a new model of leadership in the 21st century

In igniting “driven leadership”, Jim Nevada, executive adviser, trainer and businessman, points out that the key element that many leaders lack and distinguishes successful leaders from the rest is the focus on purpose. In his book, he reveals how leaders can focus on their goal and organization and find the right people for that purpose.

Much more than just another business or personal development book, Ignite Purpose-Based Leadership is full of research on leadership, successful business, and philosophies of the world's leading companies and their CEOs. The extensive observations and index show that Nevada has done his research, and the tone and content of the book reflect that he not only did it well, but also made it easily digestible by providing an entertaining and informative reading to anyone who wants to become the best leader.

Many successful companies appear to ignite purpose-based leadership, including Google, Amazon and Southwest Airlines. Nevada shows that from the start, Google's founders have always run their business with the purpose in mind. Others like Southwest Airlines understand that people need to be the foundation of their business. "The future of the company lies in the creative minds and hands of its people," says Nevada. Creativity is therefore a key skill and goal for companies that want to succeed in what Nevada refers to as the “age of human capital”.

One point that Nevada makes that I particularly appreciate is the need to focus on abundance and lack of a rarity mentality. Often we hear people talking about how difficult it is to find good help, but the fact is that many qualified and capable people exist, and often the problem is that companies fail to take advantage of the full potential of their employees. Nevada suggests, "If our goal is to get the highest level of energy and creativity from our people, then we must set aside our restricted beliefs and realize the limitless potential of everyone. From there, we can be more effective in bringing about change." From scarcity to an abundance mentality. ”Nevada encourages hiring people even if we are not sure what role they can play if they are fit for the company and creative. Short-term, results-oriented thinking first, rather than acting through a long-term, people-centered approach first. At the same time, do not employ the wrong people. Nevada recommends, “Take your time and afford to ensure that new appointments are right for you, until you get rid of them. High performance, just because they are not dead Approval. "

Once these people are in place, they treat them very well. I give tribute to Nevada for his comments on how some companies fail to treat employees or even customers well. For example, Wal-Mart, which has been praised in the past for being well treated, received a black mark against it for its Black Friday sales that led to chaos and even deaths and injuries. He pointed out that many companies are closing on Black Friday and offering better prices to customers throughout the year. This discussion alone was worth the price of this book, and we hope that the choices Nevada describes will become part of the future of retail.

All these examples reflect goal-oriented thinking, as Nevada describes it, but it can also be described as future-focused thinking. Nevada points out that successful leaders and companies not only solve existing problems, but solve problems that do not yet exist, because they can predict them and then come up with creative solutions. One of my favorite quotes in the book illustrates this point. Henry Ford once said, "If you ask people what they want, they would say the fastest horses." Nevada defends future-oriented, future-focused thinking that expects what people want before they know for themselves.

Finally, there's a lot I can say about this book, but it's better to let you read the rest on your own – I liked it when Nevada discussed how leaders and companies geared towards redefining their goals and themselves are not afraid. For example, I think Henry Ford, if he were alive today, would be proud to know that the company he founded a century ago recently announced that it no longer considered itself a car company. Instead, it is a company focused on "improving mobility solutions worldwide." “This is a big change for one of the world's biggest manufacturers,” says Nevada.

It is time for more companies to follow in the footsteps of Ford, Southwest Airlines, Google and other leading companies that have clearly defined their purpose and recognize their employees. As an example, we often hear how the Millennials did not have the work ethic of previous generations, but Nevada says the data suggests that about 90 per cent of the millennium want more career development opportunities and greater responsibilities, but only a third feel that organizations are using their skills and expertise fully . There is something wrong with that picture. Fortunately, the tools and information provided in igniting driving for purposes can help change that.

This book is one that will be shelved alongside other modern business classics such as Jim Collins' From Good to Great. But before you put it on the shelf, read it! After that, you may have taken it over and over from the shelf. It's driven for this.